With a seemingly never-ending plethora of social mobile applications geared towards bringing users together, it seems as though each idea that's supposed to be better than the previous is simply diluting the market with options that confuse the audience. That being said, there are phenomenal applications being launched daily that each accomplish a great level of user engagement, unfortunately with so many options, people don't know where to turn or which apps to use. This comes down to understanding that social mobile users want three fundamental things:
1. Quick and instant to learn applications.
2. Applications that instantly do what they're supposed to do.
3. Applications that they won't be embarrassed to post on their Facebook and Twitter pages.